10-11-2017 16:20 via marketingweek.com

Christmas ads, M&S and Uber: 5 things that mattered this week and why

M&S bets on data to make it ‘great again’
M&S’s Christmas ad this year features Paddington bearMarks & Spencer is betting big on data and personalisation in a bid to regain its position as a leading retailer.
CEO Steve Rowe said, 20 years ago M&S was “one of the world’s leading retailers” and he believes it’s time to make the retailer “great again”.
He was reacting to the retailer’s half year results (released on 8 Nove
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