Chipotle is facing a reckoning — and I saw why it may never again be the chain it once was

Chipotle has had a rough two years marked by E. coli scares and lackluster menu additions. 
The chain's efforts to turn things around have yet to really work. 
Chipotle still has a ways to go before it turns things around — if it can.
 
It's been a bumpy ride for Chipotle.
The chain's reputation has never truly recovered from the 2015 E. coli outbreak that left 50 people sick in 14 states. Chipotle's tarnished image has led to slumping sales growth, and third-quar