Chinese brands struggle to build value amid an economic slow down

Chinese online retailer JD.com enters the BrandZ Top 100 for the first time this yearThe Industrial and Commercial Bank of China (IDBC) drops five places to 27th as its brand value has decreased by 13% (see table below). Web services company Baidu, meanwhile, falls eight places to 29th after a 27% drop in value, and oil and gas company Sinopec moves back seven places to 73rd as its value drops by 24%. China Mobile has held on to 15th place but its value has fallen by 7%.
It’s not all bad n