China’s biggest brand on its plans to conquer the West

Tencent is China’s biggest brand. It has more than 1 billion monthly users, runs the country’s most popular internet portal and messaging services, and last year generated revenues of almost £12bn.
It is also the most valuable brand in the country, worth £85bn according to Millward Brown’s BrandZ. That valuation also puts it ahead of the likes of Coca-Cola, Disney and MasterCard.
But in the UK, and most of the rest of the West, the brand is rela