Charlotte Rogers: Iceland’s banned Christmas ad is a festive masterstroke

It’s fair to say Iceland’s Christmas campaigns have come a long way over the past decade. Back in 2008 the frozen food retailer ushered in the festive season with Jason Donovan, Coleen Nolan and Kerry Katona dancing around a table decked with jumbo king prawns and a platter of beef and pepperoni kebabs.
Everything changed in 2017 when the business made a decisive move away from celeb-heavy TV campaigns in a bid to establish itself as “retail’s best kept secret”. At