Charlotte Rogers: Bravo Bumble for taking a swipe at ‘scare tactics’

Dating is a serious business. And that is certainly true for dating app Bumble, which today (20 March) hit back at claims it had infringed the intellectual property of rival Tinder by taking out two full-page adverts in the New York Times and Dallas Morning News.
The tone of the advert is feisty and direct, taking a swipe at the Match Group’s culture and tactics, while at the same time highlighting Bumble’s female first agenda.
It begins “We swipe left on your multiple attempts