21-12-2018 08:00 via marketingweek.com

Channel 4’s #TogetherAgainstHate crowned campaign of the year

Marketing Week readers have voted #TogetherAgainstHate, a collaboration between Nationwide, McCain, Maltesers and Channel 4, as the best campaign of 2018.
The campaign won with 70% of the votes, beating CALM’s ‘Project 84′ into second place. Both fought off tough competition from 14 other campaigns, knocking out activity from the likes of Nike, KFC, John Lewis and McDonald’s across three rounds of voting.
The winning campaign saw the brands involved join forces to take a
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