Channel 4 to bring back ‘Superhumans Wanted’ competition

Channel 4 is relaunching its ‘Superhumans Wanted’ campaign as it looks to follow-up on the commercial success Mars experienced after it won the competition last year.
Speaking at the Diversity in Marketing and Advertising Summit today (4 April), Dan Brooke, chief marketing and communications officer at the broadcaster, told the audience that the broadcaster plans to re-run the competition this year following its commercial success.
“Mars’s vice-president of marketing Mich