Channel 4 launches annual competition to prevent brands ‘dropping’ diversity

Maltesers won the Channel 4 competition last year.Channel 4 says it was “disappointed” with shortlisted brands dropping their diversity-based campaigns after last year’s competition, and is encouraging brands to push forward with their plans by offering a cash incentive.
The inaugural ‘Channel 4 Annual Diversity in Advertising Award’ is a long-term commitment from the brand to improve diversity in advertising every year until “at least” 2020.
Each year