Channel 4, KFC, Saga: 5 things that mattered this week and why

Great British Bake Off takes shape as two brands sign up
Now the Great British Bake Off has broken away from the ad-free shackles of the BBC, the sky is the limit when it comes to sponsorship opportunities. And this week its new home Channel 4 revealed Lyle’s Golden Syrup and Dr. Oetker to be the new official broadcast sponsors for the popular show, which is set to return to screens later this year.
Channel 4 bought the rights for the cookery show in a £75m deal last year and there w