Channel 4 brings back ‘The Superhumans’ for Paralympics push as it celebrates disability

Channel 4 is launching a new ‘The Superhumans’ campaign today (14 July) as it looks to replicate the massive success of its ‘Meet the Superhumans’ campaign from the London 2012 Olympics and take “another step forward” in helping society understand disability.
The ‘We’re the Superhumans’ campaign, part of Channel 4’s 2016 Year of Disability, will promote the station’s coverage of the Rio 2016 Paralympic Games and will run on its ow