03-01-2017 12:14 via marketingweek.com

Change4Life tackles childhood obesity with new app

Change4Life, Public Health England’s (PHE) brand aimed at children, has introduced an app as part of its ‘Be Food Smart’ campaign to raise awareness of the health problems linked to eating too much sugar, salt and saturated fats.
The app allows people to scan barcodes on food and drink products to see how much sugar, salt and saturated fat each contains. The app provides hints and tips on healthy eating and activities for children and families and urges consumers to be food sm
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