CFOs back marketing as 31% say they will raise budgets over the next year

A new global study has suggested chief financial officers are planning on giving their backing to marketing.
According to a report by American Express and Institutional Investor, which surveyed 100 of the most senior finance executives at major brands, 31% plan to increase their investment in advertising, marketing and PR over the next 12 months, with 57% planning to maintain previous levels of investment.
In fact, only 12% of the CFOs questioned – of which more than half work for companie