24-05-2017 16:25 via marketingweek.com

Cawston Press on how it is making fizzy drinks ‘relevant again’

Cawston Press has grown from a small brand selling apple juice to a multimillion pound business and believes a focus on quality products and new flavours can help it take on the giants of the soft drinks industry.
Originally named ‘Cawston Vale’, it started off with a focus on apple juice, but has since branched out to different “grown up” flavours like apple and gooseberry, and created family packs for different usage occasions.
The brand’s co-founder and current m
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