Carlsberg, Diageo, 2016 in review: 5 things that mattered this week

2016 in reviewDecember has arrived, which only means one thing at Marketing Week HQ – it’s time to take a look back at the craziness that’s called 2016. To make things as easy as possible, we have firstly trawled through this year’s best campaigns – divided up into two helpful parts to peruse at your leisure. You can find them here and here, with Pret, Malibu and Coca-Cola all making an appearance.
But that’s not all. We have also taken a closer look at who ha