03-09-2018 08:35 via marketingweek.com

Carlsberg, Asda, Argos: Everything that matters this morning

Carlsberg takes big strides to reduce plastic waste
Carlsberg is launching a series of innovations which are set to reduce plastic waste globally by more than 1,200 tonnes a year – the equivalent of 60 million plastic bags.
A world-first for the beer industry, the Snap Pack replaces the plastic wrapping used around Carlsberg’s six packs with a pioneering technology that glues its cans together. It will reduce the amount of plastic used in traditional multi-packs by up to 76%.
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