Cannes Lions 2016: Talks turn to agency relationships, diversity and strategy versus tactic

For the festival, the marketing world came together in sunny Cannes to network, be inspired and discuss what is next for the industry. A few themes dominated the discussions – this is what the industry’s top marketers had to say about them.
Battling strategy versus tactic
One topic that reappeared throughout the festival was the debate around strategy versus tactic. Allie Kline, CMO at AOL, said an increasing number of marketers are not focused on their brand strategy as they get dis