Cannes day 3 – Vice looks to shake up TV advertising, Spotify battles misconceptions and why marketers must keep it simple

Vice is bullish on TV advertising
Vice used Cannes to reveal more details around its plans for TV. Speaking at an event today (22 June), founder and CEO Shane Smith said its TV network Viceland is now in 44 countries, making it the “fastest growing TV network in history”. It has also announced a partnership with Times of India to bring its TV, mobile, online and print content to India.
When asked why Vice wants to get into TV, Smith replied: “Why wouldn’t we go into