Cannes day 2: Facebook’s creative push, viewability and why M&S is sacking customers

Facebook makes a big push to attract more advertisers
Facebook is making a big push to attract more brands and advertisers to the platform with a suite of new tools and products aimed at making it easier and more efficient to create and buy ads on the platform.
First up is a new insight accelerator tool which combines Facebook’s demographics and psychographics with topic data to inform creative insights. In testing, Cadbury had a hypothesis that chocolate has an ability to trigger a p