Cannes day 1: Twitter’s CMO, vertical video and why innovation has become a drug

Why parental leave should be top of brands’ priority list
The US has some of the worst parental leave in the world but Twitter is trying to change that. It recently introduced a new scheme where both mothers and fathers get 20 paid weeks of parental leave and Twitter’s CMO Julie Berland says the brand wants to be known as progressive on this issue.
“Twitter stand for openness, equality and transparency and we wanted to reflect that inside the business as well. We want our emplo