Can programmatic and high quality media co-exist?

Paul NasseUK commercial directorProgrammatic media is often touted as the fastest growing phenomenon in the global advertising industry. A recent IAB UK report found that UK digital ad spend grew 16.4% in 2015 to over £8.6bn, with the share traded programmatically rising from 47% in 2014 to 60% in 2015. Programmatic spend reached £1.6bn.
This brave new world of programmatic may bring a whole host of benefits in targeting, time-saving and revenues, but on the flip-side this can creat