Can Facebook take on Google by showing ads to everyone on the internet?

In a post published by Facebook’s VP of ads and business platform, Andrew Bosworth, the social network says its move is driven by a need to change the advertising industry and to allow publishers and developers to show “better ads” to everyone.
“We’ve all had this experience. You open a news article on your phone’s web browser and the page takes unusually long to load. Once it appears, the article is blocked by an ad. You might see a tiny &