Campari aims to emulate Aperol’s growth with first major marketing campaign

Campari is set to launch its first above-the-line campaign in the UK as it looks to replicate growth it has seen at sister brand Aperol by tapping into growing consumer taste for more bitter drinks.
Nick Williamson, the brand’s marketing director, explains: “If you prompt people and ask the question, ‘Are you aware of Campari?’, a  lot of people say yes. But on the spontaneous level people don’t necessarily think about it. It’s about starting that c