'Cameras augment the way that we talk' — here's what Snapchat is telling investors
Snapchat parent company Snap Inc. just released its roadshow materials, including a 35-minute video, providing an important look into how the company sees itself — and how it will pitch itself to investors.
Snap is planning to go public on March 1 and seeking a valuation of $22 billion.
"Snap is a camera company," CEO Evan Spiegel said in the video.
Historically, cameras provided a way for people to keep memories, he said. "Now, cameras augment the way that we talk."
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