20-06-2016 15:01 via marketingweek.com

Camelot says Rio can ‘replicate’ London 2012 buzz as it partners with ITV to switch off its seven channels

Over £80 million is raised each year by National Lottery players to help fund the country’s sport facilities, with 20% of the money raised invested into sport. And a new TV campaign, which will debut tonight (20 June) during England’s Euro 2016 match with Slovakia, will focus on the stories of the athletes and Paralympians who benefit from this investment.
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In particular, the campaign will urge
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