Camden Town Brewery on why it must ‘transcend’ its craft beer tag

Camden Town Brewery, which is tomorrow (8 September) debuting its first above-the-line campaign since being acquired by beer behemoth AB InBev back in 2015, says it is attempting to ‘transcend’ the craft beer tag.
The campaign is made up of four 30-second online films entitled ‘Characters’ and will see ITV show five-second idents that are variants of each of these. Each clip stars a Londoner who the brand claims embodies the “unconventional spirit of the borough of