CALLED OFF: Kraft Heinz is killing its plan to merge with Unilever — just 2 days after announcing it

The consumer goods giant Kraft Heinz is calling off its plans to merge with Unilever — the maker of Hellmann's mayonnaise, Ben & Jerry's ice cream, and Dove toiletries — just two days after confirming its interest in the company.
Kraft, which is backed by the legendary investor Warren Buffett, confirmed that it had made an approach to take over Unileverafter the Financial Times Alphavill blog had reported it earlier in the day. Unilever rejected the bid the same day.
"Unilever an