Cadbury’s brand purpose is just ‘woke-washing’

The phrase ‘jumping the shark’ comes from a 1977 episode of Happy Days. Lumbering into its fifth season, the TV series was struggling to come up with new storylines. So the season premiere had Fonzie, played by real-life water sports enthusiast Henry Winkler, don a pair of water skis (along with trademark leather jacket) and jump over a captive shark watched by his Happy Days friends.
It’s an entirely ludicrous moment, made worse by the fact that the jump itself, completed in