Buzzy mattress maker Casper is pitching itself as a tech company, just like WeWork did. Here why business experts are dubious. (AAPL, FIT)

The online mattress company Casper, which is set to go public this week, tried to pitch itself as a tech company to prospective investors.
Private stakeholders have given it a techlike premium, valuing it at $1.1 billion.
Public investors seem to have a different take on the company, potentially influenced by its acknowledgement in its initial-public-offering document that a "significant" portion of its business still comes from selling mattresses.
While Casper said technology products would spu