Busting myths about confidence: What marketers need to know

There are many reports looking at consumer confidence and how to build business confidence but what about marketers specifically? What skills do marketing professionals need to give them the tenacity do their jobs better and where does this confidence stem from?
The first myth that needs to be busted is the fact confidence is something that comes naturally. It is a skill that can be learned, according to Sarah Ellis, head of marketing strategy at Sainsbury’s.
“Often yo