Burger King, Debenhams, piracy: Everything that matters this morning
Anti-piracy initiative launches to protect brands’ advertising
The Trustworthy Accountability Group (TAG) is launching an inititiave in Europe that aims to protect brands from association with pirate content.
The initiative, Project Brand Integrity, alert advertisers or their agencies when ads run on pirate sites in Europe. Launched through a partnership with White Bullet, it will monitor and document when ads appear on infringing sites and inform the advertiser.
TAG launched a similar pr
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