Burger King: Creativity makes marketing more effective

In order for creativity to flourish, Burger King believes brands need to be open to ideas wherever they may come from, even if that is beyond their creative agency or outside their sector.
Burger King’s UK marketing director Katie Evans tells Marketing Week she avoids a “formal process” where possible in pitching and notes: “If somebody wants to email me or approach us with a good idea we’re more than happy to discuss it and look at it.”
This openness applies