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C4 stands to lose millions as brands threaten to pull ads over rates dispute
Advertisers including Procter & Gamble, Asda and Samsung are threatening to pull advertising from Channel 4 in a dispute over the cost of buying commercial space across its channels.
The advertisers are clients of Publicis Media in the UK, which has disputed the broadcaster’s TV ad price rises despite a decline in its audiences.
The media buying firm spends around £210m a year on Channel 4 as part of de
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