Bucking the trend: Meet the brands making retail work in 2019

Joules is growing with a clear focus on its core customer.Amid the squeezed margins, closing stores and boardroom upsets, a select group of companies are bucking the trend by growing sales during the worst Christmas for retail in a decade.
Rather than the department stores or high street stalwarts, sales and profits are coming from different directions, powered by brands with a clear sense of identity, a commitment to serving their core customer and the agility to keep pace with new trends.
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