BT tries to ‘shift the dial on trust’ with focus on ‘converged’ future

Following a bumpy couple of years that have seen the business attract more negative press than positive, BT has laid out plans to mend its relationship with disgruntled customers and turn its notoriously bad customer service around with the launch of its Consumer division.
The division encompasses BT’s consumer business, as well as EE and Plusnet. The aim is to integrate its broadband, mobile and content offerings to offer “seamless connectivity” both in and out of the home for