BT continues its quad-play push despite EE and BT maintaining different marketing methods

This month (June) BT Mobile launched handsets to go with its contracts, as well as a new ad campaign featuring movie star Alec Baldwin.
Dan Ramsay, the consumer MD at BT Mobile told Marketing Week “we always planned to extend BT Mobile into handsets, which is a bigger part of the market.”
Ramsay said the company decided against moving into the handset market earlier due to the dynamics of running a handset business being “quite different” to the dynamics of running a sim-