Broadband providers hit by ASA crackdown

From today (Wednesday 4 May), the Advertising Standards Authority (ASA) will be delivering a tougher approach to broadband price claims in ads. This will come into force 31 October 2016.
The news comes after rising complaints about broadband ads. BT is the latest to fall foul of current standards with an ad for BT Infinity banned. It had claimed that, “BT Infinity fibre optic broadband offers more responsive gaming than Virgin Media”, but a complainant reported no difference between