Broadband providers face new ad rules to help make pricing more transparent

The Advertising Standards Agency (ASA) is cracking down on broadband provider’s price claims, saying that transparency in broadband price ads must improve if advertisers are to be confident their ads will not mislead consumers and “risk being banned”.
The ruling, introduced today (31 October) states that from now on providers must ensure their price claims incorporate the following:
Show all-inclusive up-front and monthly costs; no more separating out line rental.
Give greater