Broadband providers face new ad crackdown on ‘misleading’ speeds

Broadband providers are facing new ad restrictions as the ad regulator looks to crackdown on “misleading” speed claims.
The Committees of Advertising Practice (CAP) is launching a 10-week public consultation that seeks the views on different broadband advertising options as it looks to strengthen the standards around speed claims. CAP says while speeds vary depending on a number of factors and that one-to-many campaigns such as TV or outdoor cannot be expected to provide the sam