Britvic tests new way of pitching as it looks to improve ‘inefficient’ process

Britvic is no stranger to pitching. Last year, it ran two pitches for Robinsons and a trio of its adult drinks brands that Saatchi & Saatchi and VCCP were awarded respectively.
But this year the company had a different challenge. It wanted to find an agency to work on its WiseHead Productions brands, a new range of products aimed at adults that include mixers The London Essence Company, sparkling drink Thomas & Evans No 1 and Monte Rosso, an Italian aperitivo-style soft drink.
Jonathan