30-11-2017 01:01 via marketingweek.com

Brits’ hunger for major purchases plunges just before Christmas

The latest consumer confidence figures from GfK show Brits have cut back on making major purchases at the worst possible time for retailers.
In November, GfK’s major purchase index, which ranks Brits’ propensity to spend money on big ticket items such as electricals, fell six points to a score of -6. To put this into perspective, in November 2016 this was 11 points higher at a score of 5.
According to Joe Staton, head of market dynamics at GfK, this isn’t a sign consumers are b
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