British parents want marketers to stop pushing ‘outdated’ gender roles

An overwhelming 95% of British families feel marketers need more balance in their portrayal of the family unit, according to a new study from Haygarth and Flamingo London.
Having polled 1,000 British parents, 72% agreed there were no longer fixed gender roles in the modern family household and that advertising must pay greater respect for individual needs over traditional stereotypes.
And marketers that target a specific parent more associated with leading purchasing decisions  might need a