British Gas on attracting the next generation of marketers

In a world where brands are reacting to the pace of change by focusing on the inherent value of their brands, it will take best in class marketers to stand out says British Gas marketing director, Miriam Jordan Keane.
“We feel very strongly that in order to be competitive we need to have best-in-class marketers and one of the big drivers to ensure that we keep getting smart marketers is to understand customer behaviour, focus on insight and data-driven comms,” she explains.
“So