British Gas distances itself from the big six as it talks up role as a service provider

The campaign promotes the government’s smart meter initiative for the first time. It sees British Gas’ mascot penguin Wilbur return to introduce a new plan called FreeTime, which gives customers with smart meters free electricity between 9am and 5pm on Saturdays or Sundays.
The multi-media campaign, which launches on Sunday (3 July), will run across TV, radio, press, digital and social media.
Margaret Jobling, director of brand marketing at British Gas, told Marketing Week that the c