British Army hopes criticism around campaign will help attract more diverse recruits

The British Army says that criticism around its latest campaign will “help challenges perceptions” of the Army and encourage more diverse recruits.
The ‘This is Belonging 2018′ campaign, created by Karmarama, shows a series of short films that address questions of faith and mental health. The videos are meant to attract potential soldiers from a broader range of backgrounds.
“The fact that you’ve seen the level of reaction to it is showing that it’s begi