BritBox: Is there room for a new streaming brand in the UK?

ITV and the BBC are hoping to grab a slice of the revenues sloshing about in the online video streaming market after revealing they are working together on a paid-for streaming service called BritBox.
BritBox will mainly feature archive BBC and ITV shows, although there will be some original programming. The broadcasters have described the pricing as “competitive” and speaking on an earnings call this morning, ITV CEO Carolyn McCall said it would be ad-free.
The idea, she added, is