Brexit: The brand losers
Declines for the UK currency accelerated this morning (June 27) as it fell more than 3% to as low as $1.3220, pushing through Friday’s weakest point of $1.3224, which was a 31-year low.
Benchmark UK interest rates have also fallen below 1% for the first time in history, with the 10-year gilt yield 13 basis points down at 0.95%. Amid all the financial uncertainty, Marketing Week predicts which brands will be hit the hardest following Brexit.
Barclays and RBS
Immediately following Brexit, ba
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