BrewDog wants to ‘reclaim craft’ with LoneWolf spirits launch

BrewDog’s vodka and gin brand LoneWolf is hoping to reclaim craftsmanship, as it believes too many spirit brands “tinker at the edges and sell their product as craft”.
The brand celebrated its London launch yesterday (27 April), where it introduced the public, shareholders and independent cocktail bar owners to its gin and vodka offering.
BrewDog is predominantly known for its craft beer range, and was recently valued at $1.24bn (£960m). Doug Bairner, managing director of