Brands work in ‘outdated’ and ‘laborious’ ways when it comes to celebrity partnerships

The Celebrity Intelligence report, which was produced in partnership with Econsultancy, investigates how celebrity culture is changing and looks at how brand collaboration with artists and stars is continuing to evolve.
There were 355 marketing specialists who responded to the research request, which took the form of an online survey. Respondents included in-house brand marketers, agencies, consultants and media owners.
Of the marketers who responded, 69% are currently working with celebrities a