Brands unclear who should take responsibility for customer experience

Chief marketing officers and other C-suite executives are unclear who should be in charge of the customer experience. This confusion is a key challenge for 30% of the UK and US marketers, CEOs and chief customer officers surveyed by software company Calabrio, which is having a significant impact on the experiences these businesses deliver.
In the UK, for example, less than a third (30%) believe customer experience across all their channels is anything more